Tina Fey and Rachel Dratch Reunite With Saturday Night Live Crew for NBC100 Ad

Saturday Night Live alumni Tina Fey and Rachel Dratch starred in a new 60-second NBC100-branded Volkswagen Atlas commercial that premiered during the November 7, 2026 broadcast of Saturday Night Live and reunited a roster of longtime SNL writers, directors, and film-unit crew members, LateNighter's Jed Rosenzweig reported on November 11, 2026.

The spot was directed by seven-season SNL pretape director Oz Rodriguez—who co-directed the 2025 documentary Ladies & Gentlemen... 50 Years of SNL Music with Questlove—and co-written by current SNL head writer Kent Sublette and two-decade veteran writer James Anderson. Behind the camera, the production reunited longtime SNL film-unit producers Dina Moles, Christopher Voss, and Emily Genender, nine-year SNL cinematographer Andy Kugler, Emmy-winning former SNL editor Sean McIlraith, producer Grace Shaker, location manager Adam Atenasio, and production design firm Damage Studios.

The commercial leads into NBC100: The Live Celebration, a three-hour primetime special airing Thursday, December 10, 2026 at 8:00 p.m. ET on NBC and Peacock from the Dolby Theatre in Los Angeles.